CareCounsel Appoints Director of Sales

San Rafael, CA, April 19, 2011 - CareCounsel, the firm that pioneered employer-sponsored health advocacy programs in 1997, today announced the hiring of Loren Root as Director of Sales.

Ms. Root brings over 15 years of experience in the healthcare industry. For the past decade she has focused on relationship building and strategic planning for her Fortune 500+ clients at Kaiser Permanente, a leading not-for-profit health care company. Ms. Root will lead the sales team for CareCounsel. She has served as a Board Member for the American Heart Association and as a volunteer fund-raiser for the Leukemia Society of America and the HeadsUp Foundation. She holds a Bachelor of Science from the University of Arizona and has a life agent license.

"Once we met Loren, we knew right away that she would be a perfect fit with CareCounsel's culture," observed CareCounsel founder and CEO, Dr. Lawrence N. Gelb. "She's smart, committed to improving healthcare, focused on delivering the best customer service and uses a consultative approach in her interactions with clients. Over the years, we have been fortunate enough to rely on customer referrals and word-of-mouth to drive our growth: Loren will actively reach out to the employer and benefit consulting communities to increase awareness and sales."

"CareCounsel is the best kept secret in the burgeoning health advocacy niche," said Loren Root. "Employers, employees, family members and retirees need a program like CareCounsel to navigate healthcare. CareCounsel's longstanding commitment to delivering user-friendly health advocacy services, measuring employee satisfaction and serving as trusted guides to the complex healthcare system for both human resources staff and their employee populations drew me to this exciting opportunity."

About CareCounsel, LLC

CareCounsel launched its Health Advocate service in 1998 and covers nearly 150,000 people nationally. Clients from various sectors include AAA, Bentley Systems, City of San Diego, Hitachi, Microsemi, Pillsbury Winthrop Shaw Pittman LLP, Platinum Equity, Tetra Pak and VCA Animal Hospitals.

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