CareCounsel and Harris, Rothenberg International Announce Strategic Partnership for Health Advocacy Services

New York, NY, September 15, 2011 - CareCounsel, LLC and Harris, Rothenberg International (HRI) today announced a strategic partnership to deliver health care advocacy services to HRI clients' employees.

The health care system can be confusing and difficult to navigate, and frequent changes in laws and coverage create uncertainty and stress for employers and employees alike. HRI's new Health Advocacy Service helps employees and their families access and utilize health care appropriately by providing skilled, personal, one-on-one assistance with navigating claims, finding providers, and solving problems before they escalate and negatively affect health, costs, and productivity.

"Health care is confusing, and offering employees a personal health advocate maximizes an organization's benefits investment. As employees take more responsibility for their health benefits and assume a greater share of the cost burden, healthcare advocacy saves money and provides welcomed support," said Lawrence Gelb, president and CEO at CareCounsel.

"This very important partnership with CareCounsel allows HRI to provide cost-effective support for HR professionals by freeing them from troubleshooting claims and other employee healthcare issues. Productivity and engagement are enhanced, as employees - and HR professionals - spend less time navigating the health care maze and achieve better results and higher satisfaction levels from their health benefits," said Chris Cavazos, chief operating officer at HRI.

HRI's new service provides unlimited, direct, barrier-free access to employees' own personal health care advocate, who can:

  • Educate them about their benefits and how to access them
  • Coach them on effective doctor-patient interactions
  • Find doctors or hospitals in their plan
  • Communicate with health care providers on their behalf
  • Troubleshoot claims, eligibility, and provider network problems
  • Coordinate with multiple parties to resolve billing disputes
  • Assist retirees and older family members with Medicare and other health care systems
  • Provide information and resources
  • About CareCounsel, LLC

    CareCounsel pioneered the nation's first employer-sponsored health advocacy program in 1997 and covers over 150,000 people across the country.

    About Harris, Rothenberg International, Inc.

    Harris, Rothenberg International (HRI) offers an array of comprehensive, integrated human resource programs and services designed to maximize organizational and employee performance. HRI is a pioneer and acknowledged leader in the field of HR strategy, leadership development, and employee productivity. HRI now provides services to over 2,800 organizations in the United States, covering eight million lives, and to more than 100,000 employees internationally.

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