Stanford Hospital & Clinics Acquires Leading Health Advocacy Provider

San Rafael, CA - August 23, 2012 - Stanford Hospital & Clinics (SHC) has acquired CareCounsel (, a leading provider of employer-sponsored health advocacy and healthcare assistance services. The Bay Area company was founded in 1996 with a mission to help employees, retirees, and their families navigate the complex healthcare environment through an employer-sponsored benefit that provides consumer education, advocacy and access to expert healthcare resources and information.

CareCounsel will continue to function independently and to provide services for employers, health insurance brokers and other clients, while drawing upon the medical expertise and extensive resources of SHC to expand and enhance its offerings.

CareCounsel's founder, Dr. Lawrence Gelb, will remain in his current role as the company's president and CEO. Before founding CareCounsel, Dr. Gelb held senior positions at Foundation Health Corporation, Occupational Health Services, Preferred Health Care and Kaiser Permanente's Total Health Care Program. He has served on the clinical faculty of the University of California - San Francisco Department of Psychiatry.

"We are delighted to be collaborating with CareCounsel, which has a solid track record of healthcare advocacy for consumers and has earned the confidence of major employers in the Bay Area and beyond," said SHC President and CEO Amir Dan Rubin.

CareCounsel currently serves approximately 150,000 employees, retirees and family members across the country. With services ranging from assistance with open enrollment, to help with navigating the complex health care system, resolving insurance claims issues, Medicare questions and coordination of care, CareCounsel offers personalized support for everyday issues as well as urgent needs.

"As we embark on this exciting period in our history, we couldn't have asked for a better partner," commented CareCounsel CEO, Larry Gelb. "Stanford exemplifies CareCounsel's longstanding service commitment to caring and educating individuals through compassion, respect, integrity and teamwork. This is a match made in heaven."

About CareCounsel, LLC

CareCounsel, the nation's first health advocacy firm, provides healthcare assistance and advocacy services to for-profit, not-for-profit and governmental employers across the country.

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