Company Background

Based in San Rafael, California, CareCounsel is a wholly-owned subsidiary of Stanford Hospitals & Clinics. Founded in 1996, CareCounsel is a leading provider of employer-sponsored health advocacy and healthcare assistance services. CareCounsel's rich staffing ratios, commitment to measuring employee satisfaction, superior management reports and user-friendly service delivery system differentiates the firm from other vendors that have entered the health advocacy niche.

Company Mission

CareCounsel helps employees, retirees, and their families navigate the complex healthcare environment through an employer-sponsored benefit that provides consumer education, advocacy and access to expert healthcare resources and information.

Company Founder

Lawrence N. Gelb is the Company's President and CEO. Before founding CareCounsel, Dr. Gelb held senior positions at Foundation Health Corporation, Occupational Health Services, Preferred Health Care and Kaiser Permanente's Total Health Care Program. Larry has served on the clinical faculty of the Department of Psychiatry, University of California, San Francisco, was a founding member of the National Advisory Board of the Institute for Behavioral Healthcare and has served on the editorial boards of Practice Strategies and Behavioral Healthcare Tomorrow. As Director of the Partnership for Healthcare Excellence, Dr. Gelb chaired "Demand Management in Action: the First National Conference on Consumer-Focused Solutions to Improve Health Status and Member Satisfaction."

Dr. Gelb has an AB from Harvard College where he graduated magna cum laude and an MBA from the Harvard University School of Business Administration. Before getting his MBA, he earned an MS in Health and Medical Sciences from the University of California at Berkeley and a Doctorate of Mental Health from the University of California at San Francisco. Dr. Gelb has served on the Board of Directors of the Cate School and the YMCA of San Francisco and is a founding member of Harvard Business School's Healthcare Initiative Advisory Board.

Experienced Management

The other executive staff members at CareCounsel have had an average tenure with the firm of over 12 years and bring significant prior experience working in the managed care and employee health benefits industry.

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